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St Clair County Community College
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Education -- Marketing.
Commercialism in schools.
Business and education.
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Captive audience [vi...
MARC Display
Captive audience [videorecording] : advertising invades the classroom /
Northampton, MA : Media Education Foundation, 2003.
Subjects
Education -- Marketing.
Commercialism in schools.
Business and education.
Description:
1 videodisc (45 min. + 40 min. additional footage) : sd., col. ; 4 3/4 in.
Contents:
Advertising invades the classroom -- The shadow curriculum : sponsored educational materials -- Channel One : commercials in the classroom -- Schools in need : the politics of funding -- Sweet deals : exclusive soda contracts -- Resisting commercialism : legislative action -- Resisting commercialism : local activism -- What's at stake : keeping schools public -- More on channel one -- More on commercialism -- More on the politics of funding -- More on resisting commercialism -- More on what's at stake.
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LB2847 .C367 2003 dvd
DVD - Ask At Circ Desk
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St. Clair County Community College Library
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