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  • Education -- Marketing.
     
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  • Commercialism in schools.
     
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  • Business and education.
     
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  •  Captive audience [vi...
     
     
     
     MARC Display
    Captive audience [videorecording] : advertising invades the classroom /
    Northampton, MA : Media Education Foundation, 2003.
    Subjects
  • Education -- Marketing.
  •  
  • Commercialism in schools.
  •  
  • Business and education.
  • Description: 
    1 videodisc (45 min. + 40 min. additional footage) : sd., col. ; 4 3/4 in.
    Contents: 
    Advertising invades the classroom -- The shadow curriculum : sponsored educational materials -- Channel One : commercials in the classroom -- Schools in need : the politics of funding -- Sweet deals : exclusive soda contracts -- Resisting commercialism : legislative action -- Resisting commercialism : local activism -- What's at stake : keeping schools public -- More on channel one -- More on commercialism -- More on the politics of funding -- More on resisting commercialism -- More on what's at stake.
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    Call No.CollectionStatusLocation 
    LB2847 .C367 2003 dvdDVD - Ask At Circ DeskChecked InSt. Clair County Community College LibraryAdd Copy to MyList

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