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  • Marketing research.
     
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  •  The marketing resear...
     
     
     
     MARC Display
    The marketing research guide / Robert E. Stevens ... [et al.].
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    New York : Best Business Books, 2006.
    Subjects
  • Marketing research.
  • ISBN: 
    0789024160 (hbk.)
    9780789024169 (hbk.)
    0789024179 (pbk.)
    9780789024176 (pbk.)
    Description: 
    xv, 425 p. : ill. ; 23 cm.
    Edition: 
    2nd ed.
    Contents: 
    Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.
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    Call No.CollectionStatusLocation 
    HF5415.2 M35585 2006Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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