Library Home Page
Login
My List - 0
Help
Home
Search
My Account
Basic
Advanced
History
Search:
WORD(s) anywhere
TITLE begins with ...
TITLE word(s)
AUTHOR (last name first)
AUTHOR word(s)
SUBJECT begins with ...
SUBJECT word(s)
VIDEO TITLE word(s)
Bib No.
Refine Search
> You're searching:
St Clair County Community College
Item Information
Holdings
Author Notes & Sketches
Choice Review
Summary
Table of Contents
More Content
More by this author
Beard, Fred K., 1957-
Subjects
Humor in advertising.
Browse Catalog
by author:
Beard, Fred K., 1957-
by title:
Humor in the adverti...
MARC Display
Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
by
Beard, Fred K., 1957-
Lanham : Rowman & Littlefield, 2008.
Subjects
Humor in advertising.
ISBN:
9780742554252 (cloth : alk. paper)
0742554252 (cloth : alk. paper)
9780742554269 (pbk. : alk. paper)
0742554260 (pbk. : alk. paper)
Description:
xiv, 205 p. : ill. ; 23 cm.
Contents:
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
Copy/Holding information
Call No.
Collection
Status
Location
HF5821 .B37 2008
Circulating Books
Checked In
St. Clair County Community College Library
Add Copy to MyList
Format:
HTML
Plain text
Delimited
Subject:
Email to:
Horizon Information Portal 3.25_9884
© 2001-2013
SirsiDynix
All rights reserved.