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  • Beard, Fred K., 1957-
     
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  • Humor in advertising.
     
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  •  Humor in the adverti...
     
     
     
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    Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
    by Beard, Fred K., 1957-
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    Lanham : Rowman & Littlefield, 2008.
    Subjects
  • Humor in advertising.
  • ISBN: 
    9780742554252 (cloth : alk. paper)
    0742554252 (cloth : alk. paper)
    9780742554269 (pbk. : alk. paper)
    0742554260 (pbk. : alk. paper)
    Description: 
    xiv, 205 p. : ill. ; 23 cm.
    Contents: 
    Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
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    Call No.CollectionStatusLocation 
    HF5821 .B37 2008Circulating BooksChecked InSt. Clair County Community College LibraryAdd Copy to MyList

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