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St Clair County Community College
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Brenkert, George G.
Subjects
Marketing -- Moral and ethical aspects.
Marketing -- Social aspects.
Business intelligence.
Business ethics.
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Brenkert, George G.
by title:
Marketing ethics / G...
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Marketing ethics / George G. Brenkert.
by
Brenkert, George G.
Malden, MA : Blackwell Pub., 2008.
Subjects
Marketing -- Moral and ethical aspects.
Marketing -- Social aspects.
Business intelligence.
Business ethics.
ISBN:
9780631214236 (pbk. : alk. paper)
0631214232 (pbk. : alk. paper)
Description:
xii, 256 p. : ill. ; 24 cm.
Contents:
Marketing, ethics, and morality -- The ethical challenges marketing faces -- Thinking about ethics and morality -- Defining marketing -- Marketing as a practical activity -- Towards a marketing ethics framework -- Marketers and their markets -- Marketing and the marketing concept -- Marketing research -- Competitive intelligence -- Segmentation and target marketing -- From product development to distribution -- Product development -- Packaging and labeling -- Pricing -- Distribution -- Promotion: advertising, retailing, and customers -- Advertising -- Retailing -- Customer responsibilities -- Marketing in a global society -- Marketing and other societies -- The expansion of marketing within society: social and political marketing -- Fostering ethical marketing -- Appendices: AMA statement of ethics (adopted in 2004) -- The Hunt-Vitell general theory of marketing ethics -- SCIP code of ethics for competitive intelligence professionals.
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HF5415 .B637 2008
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St. Clair County Community College Library
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