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  • Brenkert, George G.
     
     Subjects
     
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  • Marketing -- Moral and ethical aspects.
     
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  • Marketing -- Social aspects.
     
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  • Business intelligence.
     
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  • Business ethics.
     
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  •  Marketing ethics / G...
     
     
     
     MARC Display
    Marketing ethics / George G. Brenkert.
    by Brenkert, George G.
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    Malden, MA : Blackwell Pub., 2008.
    Subjects
  • Marketing -- Moral and ethical aspects.
  •  
  • Marketing -- Social aspects.
  •  
  • Business intelligence.
  •  
  • Business ethics.
  • ISBN: 
    9780631214236 (pbk. : alk. paper)
    0631214232 (pbk. : alk. paper)
    Description: 
    xii, 256 p. : ill. ; 24 cm.
    Contents: 
    Marketing, ethics, and morality -- The ethical challenges marketing faces -- Thinking about ethics and morality -- Defining marketing -- Marketing as a practical activity -- Towards a marketing ethics framework -- Marketers and their markets -- Marketing and the marketing concept -- Marketing research -- Competitive intelligence -- Segmentation and target marketing -- From product development to distribution -- Product development -- Packaging and labeling -- Pricing -- Distribution -- Promotion: advertising, retailing, and customers -- Advertising -- Retailing -- Customer responsibilities -- Marketing in a global society -- Marketing and other societies -- The expansion of marketing within society: social and political marketing -- Fostering ethical marketing -- Appendices: AMA statement of ethics (adopted in 2004) -- The Hunt-Vitell general theory of marketing ethics -- SCIP code of ethics for competitive intelligence professionals.
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    Copy/Holding information
    Call No.CollectionStatusLocation 
    HF5415 .B637 2008Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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