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Item Information   Holdings     Author Notes & Sketches     Choice Review     First Chapter Excerpts     Publisher Weekly Review     Summary     Table of Contents     More Content       More by this author     O'Reilly, Terry Edward.     Subjects     Advertising -- Social aspects.     Marketing -- Social aspects.     Mass media and culture.     Persuasion (Psychology)     Browse Catalog     by author:      O'Reilly, Terry Edward.       by title:      The age of persuasio...         MARC Display

The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant. by O'Reilly, Terry Edward. Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, 2009. Subjects Advertising -- Social aspects.   Marketing -- Social aspects.   Mass media and culture.   Persuasion (Psychology) ISBN:  9781582435800 1582435804 Description:  xxvii, 324 p. ; 24 cm. Contents:  Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.   Copy/Holding information Call No. Collection Status Location   HF5823 .O68 2009 Circulating Books Checked In St. Clair County Community College Library Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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