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St Clair County Community College
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Haig, Matt.
Subjects
Brand name products -- Management.
Branding (Marketing)
Advertising.
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Haig, Matt.
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Brand success [elect...
MARC Display
Brand success [electronic resource] : how the world's top 100 brands thrive and survive / Matt Haig.
by
Haig, Matt.
London ; Philadelphia : Kogan Page, 2011.
Subjects
Brand name products -- Management.
Branding (Marketing)
Advertising.
ISBN:
9780749462871 (pbk.)
0749462876 (pbk.)
9780749462888 (ebk.)
0749462884 (ebk.)
Description:
1 online resource (vii, 296 p.)
Edition:
2nd ed.
Contents:
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
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Copy/Holding information
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HD69.B7 H346 2011
Circulating Books
Checked In
St. Clair County Community College Library
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HD69.B7 H346 2011
eBook
Checked In
St. Clair County Community College Library
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