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  • Haig, Matt.
     
     Subjects
     
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  • Brand name products -- Management.
     
  •  
  • Branding (Marketing)
     
  •  
  • Advertising.
     
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  •  Brand success [elect...
     
     
     
     MARC Display
    Brand success [electronic resource] : how the world's top 100 brands thrive and survive / Matt Haig.
    by Haig, Matt.
    View full image
    London ; Philadelphia : Kogan Page, 2011.
    Subjects
  • Brand name products -- Management.
  •  
  • Branding (Marketing)
  •  
  • Advertising.
  • ISBN: 
    9780749462871 (pbk.)
    0749462876 (pbk.)
    9780749462888 (ebk.)
    0749462884 (ebk.)
    Description: 
    1 online resource (vii, 296 p.)
    Edition: 
    2nd ed.
    Contents: 
    Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
    Access restrictions: 
    Authentication via Skippers OneCard barcode and SC4 ID# required from off campus locations. License restrictions may limit access.
    For access: 
    Full text available from eBook Academic Subscription Collection - North America: Click here to access this eResource
    Full text available from Ebrary Academic Complete Collection from Ebrary: Click here to access this eResource
    Full text available from ScienceDirect Social & Behavioral Sciences College Edition: Click here to access this eResource
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    Copy/Holding information
    Call No.CollectionStatusLocation 
    HD69.B7 H346 2011Circulating BooksChecked InSt. Clair County Community College LibraryAdd Copy to MyList
    HD69.B7 H346 2011eBookChecked InSt. Clair County Community College LibraryAdd Copy to MyList

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