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  • Scott, David Meerman, author.
     
     Subjects
     
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  • Internet marketing.
     
  •  
  • Public relations.
     
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  •  Scott, David Meerman, author.
     
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  •  The new rules of mar...
     
     
     
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    The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
    by Scott, David Meerman, author.
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    Subjects
  • Internet marketing.
  •  
  • Public relations.
  • ISBN: 
    9781119070481
    1119070481
    Description: 
    xxi, 458 pages ; 23 cm
    Edition: 
    Fifth edition.
    Contents: 
    Foreword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world - The new rules of marketing and PR - Reaching your buyers directly -- II. Web-based communications to reach buyers directly. Social media and your targeted audience - Blogs: tapping millions of Evangelists to tell your story - Audio and video drive action - Going viral: the web helps audiences catch the fever - The content-rich website - Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules. You are what you publish: building your marketing and PR plan - Growing your business: how marketing and PR drive sales - Online thought leadership to brand your organization as a trusted resource - How to write for your buyers - Mobile marketing: reaching buyers wherever they are - Social networking as marketing - Blogging to reach your buyers - An image is worth a thousand words - Video and podcasting made, well, as easy as possible - How to use news releases to reach buyers directly - Your newsroom: a front door for much more than the media - The new rules for reaching the media - Newsjacking your way into the media - Search engine marketing - Make it happen -- Acknowledgments for the fifth edition -- About the author -- Preview: the new rules of sales and service -- Index -- Have David Meerman Scott speak at your next event.
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    Copy/Holding information
    Call No.CollectionStatusLocation 
    HF5415.1265 .S393 2015Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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