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  • Applegate, Edd, author.
     
     Subjects
     
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  • Advertising copy.
     
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  • Copy writers -- Vocational guidance -- United States.
     
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  •  Strategic copywritin...
     
     
     
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    Strategic copywriting : how to create effective advertising / Edd Applegate.
    by Applegate, Edd, author.
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    Subjects
  • Advertising copy.
  •  
  • Copy writers -- Vocational guidance -- United States.
  • ISBN: 
    9781442244078 (cloth : alk. paper)
    1442244070 (cloth : alk. paper)
    9781442244085 (pbk. : alk. paper)
    1442244089 (pbk. : alk. paper)
    9781442244092 (electronic)
    Description: 
    xxii, 286 pages : illustrations ; 26 cm
    Edition: 
    Second edition.
    Contents: 
    Advertising copy research -- An introduction to design -- Headlines and slogans -- Body copy -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Internet and social media advertising -- Direct mail advertising -- Other media advertising -- Public relations and corporate advertising.
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    Copy/Holding information
    Call No.CollectionStatusLocation 
    HF5825 .A66 2016Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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