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St Clair County Community College
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Applegate, Edd, author.
Subjects
Advertising copy.
Copy writers -- Vocational guidance -- United States.
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Applegate, Edd, author.
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Strategic copywritin...
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Strategic copywriting : how to create effective advertising / Edd Applegate.
by
Applegate, Edd, author.
Subjects
Advertising copy.
Copy writers -- Vocational guidance -- United States.
ISBN:
9781442244078 (cloth : alk. paper)
1442244070 (cloth : alk. paper)
9781442244085 (pbk. : alk. paper)
1442244089 (pbk. : alk. paper)
9781442244092 (electronic)
Description:
xxii, 286 pages : illustrations ; 26 cm
Edition:
Second edition.
Contents:
Advertising copy research -- An introduction to design -- Headlines and slogans -- Body copy -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Internet and social media advertising -- Direct mail advertising -- Other media advertising -- Public relations and corporate advertising.
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HF5825 .A66 2016
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St. Clair County Community College Library
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