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St Clair County Community College
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Nadler, Anthony M., 1978- author.
Subjects
Journalism -- United States -- History -- 21st century.
News audiences -- United States -- History -- 21st century.
American newspapers -- Marketing -- Research.
Television broadcasting of news -- United States.
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Nadler, Anthony M., 1978- author.
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Making the news popu...
MARC Display
Making the news popular : mobilizing U.S. news audiences / Anthony M. Nadler.
by
Nadler, Anthony M., 1978- author.
Subjects
Journalism -- United States -- History -- 21st century.
News audiences -- United States -- History -- 21st century.
American newspapers -- Marketing -- Research.
Television broadcasting of news -- United States.
ISBN:
9780252040146
0252040147
9780252081637
0252081633
Description:
x, 216 pages ; 23 cm.
Contents:
Introduction: the problem of making news popular -- A view from somewhere: the making and unmaking of the age of professional journalism -- Bringing marketing into the newsroom: U.S. newspapers and the market-driven journalism movement -- The cable news wars: another approach to popularizing commercial news -- Popularizing news 2.0 -- Conclusion: beyond the phantom public.
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PN4867.2 .N33 2016
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St. Clair County Community College Library
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