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  • Young, Miles, author.
  • Internet advertising.
  • Advertising -- History.
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  •  Ogilvy on advertisin...
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    Ogilvy on advertising in the digital age / Miles Young.
    by Young, Miles, author.
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  • Internet advertising.
  • Advertising -- History.
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    288 pages : illustrations (some color) ; 26 cm
    First U.S. edition.
    Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.
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    Call No.CollectionStatusLocation 
    HF6146.I58 Y683 2018Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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