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  • Young, Miles, author.
     
     Subjects
     
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  • Internet advertising.
     
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  • Advertising -- History.
     
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  •  Ogilvy on advertisin...
     
     
     
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    Ogilvy on advertising in the digital age / Miles Young.
    by Young, Miles, author.
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    Subjects
  • Internet advertising.
  •  
  • Advertising -- History.
  • ISBN: 
    9781635571462
    1635571464
    9781635571479
    Description: 
    288 pages : illustrations (some color) ; 26 cm
    Edition: 
    First U.S. edition.
    Contents: 
    Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.
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    Copy/Holding information
    Call No.CollectionStatusLocation 
    HF6146.I58 Y683 2018Circulating BooksChecked InSt. Clair County Community College LibraryAdd Copy to MyList

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