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St Clair County Community College
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Young, Miles, author.
Subjects
Internet advertising.
Advertising -- History.
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Young, Miles, author.
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Ogilvy on advertisin...
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Ogilvy on advertising in the digital age / Miles Young.
by
Young, Miles, author.
Subjects
Internet advertising.
Advertising -- History.
ISBN:
9781635571462
1635571464
9781635571479
Description:
288 pages : illustrations (some color) ; 26 cm
Edition:
First U.S. edition.
Contents:
Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.
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HF6146.I58 Y683 2018
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St. Clair County Community College Library
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