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Item Information   Holdings     Choice Review     More Content       Subjects     Hispanic American consumers.     Consumer behavior -- United States.     Target marketing -- United States.     Browse Catalog       by title:      Hispanic marketing &...         MARC Display

Hispanic marketing & public relations : understanding and targeting America's largest minority / edited by Elena del Valle ; [foreword by Carlos Santiago]. Boca Raton : Poyeen Pub., 2005. Subjects Hispanic American consumers.   Consumer behavior -- United States.   Target marketing -- United States. ISBN:  1932534083 9781932534085 Description:  xxii, 435 p. : ill. ; 23 cm. Edition:  1st ed. Contents:  A snapshot of the U.S. Hispanic market / Jonathon R. Ashton, Michele Valdovinos -- Latino identity & situational Latinidad / Federico Subervi, Diana Rios -- Beyond skin color / Deborah Vallejo -- A deeper look into the U.S. Hispanic market / Derene Allen, Madalyn Friedman -- Hispanic projections / Roger Selbert -- Qualitative and quantitative research strategies / Miguel Gomez Winebrenner -- Segmentation by level of acculturation / Miguel Gomez Winebrenner -- Effective translations / Tony Malaghan -- Marketing to U.S. Hispanics online / Richard Israel, Cynthia Nelson -- Hispanic public relations and its emergence as an industry / Dora O. Tovar -- Latino media : a cultural connection / Federico Subervi, Heidi Eusebio -- Electronic publicity and broadcast public relations / David Henry -- Maximizing public relations results with entertainment / Claudia Santa Cruz -- Hispanic public relations return on investment / Christine Clavijo-Kish, Dalia Paratore Salazar -- Cultural understanding key to effective Hispanic media training / Elena del Valle.   Copy/Holding information Call No. Collection Status Location   HF5415.33.U6 H575 2005 Circulating Books Checked In St. Clair County Community College Library Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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