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  • Hispanic American consumers.
     
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     MARC Display
    Hispanic marketing & public relations : understanding and targeting America's largest minority / edited by Elena del Valle ; [foreword by Carlos Santiago].
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    Boca Raton : Poyeen Pub., 2005.
    Subjects
  • Hispanic American consumers.
  •  
  • Consumer behavior -- United States.
  •  
  • Target marketing -- United States.
  • ISBN: 
    1932534083
    9781932534085
    Description: 
    xxii, 435 p. : ill. ; 23 cm.
    Edition: 
    1st ed.
    Contents: 
    A snapshot of the U.S. Hispanic market / Jonathon R. Ashton, Michele Valdovinos -- Latino identity & situational Latinidad / Federico Subervi, Diana Rios -- Beyond skin color / Deborah Vallejo -- A deeper look into the U.S. Hispanic market / Derene Allen, Madalyn Friedman -- Hispanic projections / Roger Selbert -- Qualitative and quantitative research strategies / Miguel Gomez Winebrenner -- Segmentation by level of acculturation / Miguel Gomez Winebrenner -- Effective translations / Tony Malaghan -- Marketing to U.S. Hispanics online / Richard Israel, Cynthia Nelson -- Hispanic public relations and its emergence as an industry / Dora O. Tovar -- Latino media : a cultural connection / Federico Subervi, Heidi Eusebio -- Electronic publicity and broadcast public relations / David Henry -- Maximizing public relations results with entertainment / Claudia Santa Cruz -- Hispanic public relations return on investment / Christine Clavijo-Kish, Dalia Paratore Salazar -- Cultural understanding key to effective Hispanic media training / Elena del Valle.
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    Copy/Holding information
    Call No.CollectionStatusLocation 
    HF5415.33.U6 H575 2005Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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