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  • Kotler, Philip
     
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  • Marketing
     
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  • Textbook reserve -- Business
     
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  • Textbook reserve
     
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  • BUS 180
     
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  •  Principles of market...
     
     
     
     MARC Display
    Principles of marketing/ Philip Kotler, Gary Armstrong.
    by Kotler, Philip
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    Hoboken, NJ; Pearson Education, 2018
    Subjects
  • Marketing
  •  
  • Textbook reserve -- Business
  •  
  • Textbook reserve
  •  
  • BUS 180
  • ISBN: 
    9780134492513
    Description: 
    xxiv, 707 pages ; 29 cm
    Edition: 
    17th Ed.
    Contents: 
    Part 1. Defining marketing and the marketing process -- Part 2. Understanding the marketplace and consumer value -- Part 3. Designing a customer value -- driven strategy and mix -- Part 4. Extending marketing.
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    Call No.CollectionStatusLocation 
    Textbook reserve 2019-2020Reserve - Ask at circulation deskChecked InSt. Clair County Community CollegeAdd Copy to MyList

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