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  • Murray, Chris.
     
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  • Marketing.
     
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  •  The marketing gurus ...
     
     
     
     MARC Display
    The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries.
    by Murray, Chris.
    View full image
    New York : Portfolio, 2006.
    Subjects
  • Marketing.
  • ISBN: 
    1591841054
    9781591841050
    Description: 
    xii, 290 p. : ill. ; 24 cm.
    Contents: 
    1. Differentiate or die / Jack Trout with Steve Rivkin -- 2. Lateral marketing / Philip Kotler and Fernando Trias de Bes -- 3. The Popcorn report / Faith Popcorn -- 4. Relationship marketing / Regis McKenna -- 5. Networking with the affluent / Thomas Stanley -- 6. Relentless / Johny K. Johansson and Ikujiro Nonaka -- 7. The one to one future / Don Peppers and Martha Rogers -- 8. Up the loyalty ladder / Murray Raphel and Neil Raphel -- 9. Scoring points / Clive Humby and Terry Hunt with Tim Phillips -- 10. How to drive your competition crazy / Guy Kawasaki -- 11. Crossing the chasm / Geoffrey A. Moore -- 12. Unleashing the killer app / Larry Downes and Chunka Mui -- 13. The anatomy of buzz / Emanuel Rosen -- 14. Purple cow / Seth Godin -- 15. Don't think pink / Lisa Johnson and Andrea Learned -- 16. The discipline of market leaders / Michael Treacy and Fred Wierserna -- 17. Renovate before you innovate / Sergio Zyman.
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    Call No.CollectionStatusLocation 
    HF5415 .M85 2006Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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