Library Home Page
Library Home Page
 Home 
 Search 
 My Account 
   
BasicAdvancedHistory
Search:    Refine Search  
> You're searching: St Clair County Community College
 
Item Information
 HoldingsHoldings
  Author Notes & Sketches
  Choice Review
  First Chapter Excerpts
  Summary
  Table of Contents
  More Content
 
 
 More by this author
 
  •  
  • Parsons, Patricia (Patricia Houlihan)
     
     Subjects
     
  •  
  • Public relations -- Moral and ethical aspects.
     
  •  
  • Public relations -- Management.
     
     Browse Catalog
      by author:
     
  •  
  •  Parsons, Patricia (Patricia Houlihan)
     
      by title:
     
  •  
  •  Ethics in public rel...
     
     
     
     MARC Display
    Ethics in public relations : a guide to best practice / Patricia J. Parsons.
    by Parsons, Patricia (Patricia Houlihan)
    View full image
    London ; Sterling, VA : Kogan Page, 2004
    Subjects
  • Public relations -- Moral and ethical aspects.
  •  
  • Public relations -- Management.
  • ISBN: 
    074944276X
    Description: 
    xvii, 187 p. : ill. ; 24 cm.
    Contents: 
    I: What lies beneath -- Before we begin: new profession ... or one of the oldest? -- A tangled web: the 'truth' about PR ethics -- To do no harm: the issue of trust -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- II: Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world -- III: Strategies and dilemmas ... -- Media relations: breeding ground for ethical problems -- Persuasion ... or propaganda? -- Good causes and bad taste -- PR and plagiarism -- IV: Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR.
    Add to my list 
    Copy/Holding information
    Call No.CollectionStatusLocation 
    HD59 .P3548 2004Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

    Format:HTMLPlain textDelimited
    Subject: 
    Email to:


    Horizon Information Portal 3.24_8266
     Brought to you by your SC4 Library Team
    © 2001-2013 SirsiDynix All rights reserved.
    SC4 Library Catalog Interface