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  • Parsons, Patricia (Patricia Houlihan)
  • Public relations -- Moral and ethical aspects.
  • Public relations -- Management.
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  •  Ethics in public rel...
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    Ethics in public relations : a guide to best practice / Patricia J. Parsons.
    by Parsons, Patricia (Patricia Houlihan)
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    London ; Sterling, VA : Kogan Page, 2004
  • Public relations -- Moral and ethical aspects.
  • Public relations -- Management.
  • ISBN: 
    xvii, 187 p. : ill. ; 24 cm.
    I: What lies beneath -- Before we begin: new profession ... or one of the oldest? -- A tangled web: the 'truth' about PR ethics -- To do no harm: the issue of trust -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- II: Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world -- III: Strategies and dilemmas ... -- Media relations: breeding ground for ethical problems -- Persuasion ... or propaganda? -- Good causes and bad taste -- PR and plagiarism -- IV: Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR.
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    HD59 .P3548 2004Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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