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  • Jordan, Ann.
     
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  • Business anthropology.
     
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    Business anthropology / Ann T. Jordan.
    by Jordan, Ann.
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    Long Grove, Ill. : Waveland Press; MedTec: Daryaganj, India, 2013, 2015.
    Subjects
  • Business anthropology.
  • ISBN: 
    1577668278
    9781577668275
    9789384007218
    Description: 
    vii, 150 pages : illustrations ; 23 cm
    Edition: 
    2nd ed.
    Contents: 
    Anthropological approach -- A history of anthropology in western organizational life -- Techniques for conducting fieldwork for business organizations -- Seeing cultural groupings -- Ethical concerns -- Marketing and consumer behavior -- Design anthropology -- Organizational anthropology -- Understanding issues of globalization -- The importance of holism -- Where do we go from here?
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