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  • Heinrichs, Jay.
  • Persuasion (Rhetoric)
  • Debates and debating.
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    Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs.
    by Heinrichs, Jay.
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    New York : Three Rivers Press, 2007.
  • Persuasion (Rhetoric)
  • Debates and debating.
  • ISBN: 
    0307341445 (pbk.)
    9780307341440 (pbk.)
    316 p. ; 24 cm.
    1st ed.
    Open your eyes : the invisible argument -- Set your goals : Ciceros light bulb -- Control the tense : orphan Annies law -- Soften them up : character, logic, emotion -- Get them to like you : Eminems rules of decorum -- Make them listen : the Lincoln gambit -- Show leadership : the Belushi paradigm -- Win their trust : Quintilians useful doubt Control the mood : the Aquinas maneuver Turn the volume down : the scientists lie -- Gain the high ground : Aristotles favorite topic -- Persuade on your terms : what ʺisʺ is -- Control the argument : Homer Simpsons canons of logic -- Spot fallacies : the seven deadly logical sins -- Call of foul : Nixons trick -- Know whom to trust : persuasion detectors -- Find the sweet spot : more persuasion detectors -- Speak your audiences language : the rhetorical ape -- Make them identify with your choice : the mother in law ruse -- Get instant cleverness : Monty pythons treasury of wit -- Seize the occasion : Stalins timing secret -- Use the right medium : the jumbotron blunder -- Give a persuasive talk : the oldest invention -- Enjoy an argument : the Brad Pitt factor -- Run an agreeable country : rhetorics revival.
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    Call No.CollectionStatusLocation 
    P301.5.P47 H45 2007Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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