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Item Information   Holdings     Author Notes & Sketches     Booklist Review     First Chapter Excerpts     Library Journal Review     Publisher Weekly Review     Summary     Table of Contents     More Content       More by this author     Fertik, Michael.     Subjects     Personal information management.     Online identities.     Rumor.     Internet in publicity.     Public relations.     Corporate image.     Browse Catalog     by author:      Fertik, Michael.       by title:      Wild west 2.0 [elect...         MARC Display

Wild west 2.0 [electronic resource] : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson. by Fertik, Michael. New York : American Management Association, c2010. Subjects Personal information management.   Online identities.   Rumor.   Internet in publicity.   Public relations.   Corporate image. ISBN:  9780814415092 0814415091 Description:  1 online resource (vi, 264 p.) Contents:  Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure Internet reputation damage -- Your reputation roadmap and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and professional reputation -- Conclusion: embrace the Internet. Access restrictions:  Authentication via Skippers OneCard barcode and SC4 ID# required from off campus locations. License restrictions may limit access. For access:  Full text available from Ebrary Academic Complete Collection from Ebrary: Click here to access this eResource Full text available from ScienceDirect Social & Behavioral Sciences College Edition: Click here to access this eResource   Copy/Holding information Call No. Collection Status Location   HD30.2 .F495 2010 Circulating Books Checked In St. Clair County Community College Add Copy to MyList HD30.2 .F495 2010 eBook Checked In St. Clair County Community College Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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