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St Clair County Community College
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Fertik, Michael.
Subjects
Personal information management.
Online identities.
Rumor.
Internet in publicity.
Public relations.
Corporate image.
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by author:
Fertik, Michael.
by title:
Wild west 2.0 [elect...
MARC Display
Wild west 2.0 [electronic resource] : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson.
by
Fertik, Michael.
New York : American Management Association, c2010.
Subjects
Personal information management.
Online identities.
Rumor.
Internet in publicity.
Public relations.
Corporate image.
ISBN:
9780814415092
0814415091
Description:
1 online resource (vi, 264 p.)
Contents:
Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure Internet reputation damage -- Your reputation roadmap and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and professional reputation -- Conclusion: embrace the Internet.
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For access:
Full text available from Ebrary Academic Complete Collection from Ebrary:
Click here to access this eResource
Full text available from ScienceDirect Social & Behavioral Sciences College Edition:
Click here to access this eResource
Copy/Holding information
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HD30.2 .F495 2010
Circulating Books
Checked In
St. Clair County Community College
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HD30.2 .F495 2010
eBook
Checked In
St. Clair County Community College
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