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  • Fertik, Michael.
     
     Subjects
     
  •  
  • Personal information management.
     
  •  
  • Online identities.
     
  •  
  • Rumor.
     
  •  
  • Internet in publicity.
     
  •  
  • Public relations.
     
  •  
  • Corporate image.
     
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  •  Fertik, Michael.
     
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  •  Wild west 2.0 [elect...
     
     
     
     MARC Display
    Wild west 2.0 [electronic resource] : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson.
    by Fertik, Michael.
    View full image
    New York : American Management Association, c2010.
    Subjects
  • Personal information management.
  •  
  • Online identities.
  •  
  • Rumor.
  •  
  • Internet in publicity.
  •  
  • Public relations.
  •  
  • Corporate image.
  • ISBN: 
    9780814415092
    0814415091
    Description: 
    1 online resource (vi, 264 p.)
    Contents: 
    Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure Internet reputation damage -- Your reputation roadmap and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and professional reputation -- Conclusion: embrace the Internet.
    Access restrictions: 
    Authentication via Skippers OneCard barcode and SC4 ID# required from off campus locations. License restrictions may limit access.
    For access: 
    Full text available from Ebrary Academic Complete Collection from Ebrary: Click here to access this eResource
    Full text available from ScienceDirect Social & Behavioral Sciences College Edition: Click here to access this eResource
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    Copy/Holding information
    Call No.CollectionStatusLocation 
    HD30.2 .F495 2010Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList
    HD30.2 .F495 2010eBookChecked InSt. Clair County Community CollegeAdd Copy to MyList

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