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  • Geller, Lois K., 1944-
     
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  • Direct marketing.
     
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  •  Response [electronic...
     
     
     
     MARC Display
    Response [electronic resource] : the complete guide to profitable direct marketing / Lois K. Geller.
    by Geller, Lois K., 1944-
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    Oxford ; New York : Oxford University Press, 2002.
    Subjects
  • Direct marketing.
  • ISBN: 
    0195158695 (cloth : alk. paper)
    Description: 
    1 online resource (xxi, 360 p.)
    Edition: 
    Rev. and expanded ed.
    Access restrictions: 
    Authentication via Skippers OneCard barcode and SC4 ID# required from off campus locations. License restrictions may limit access.
    For access: 
    Full text available from Ebrary Academic Complete Collection from Ebrary: Click here to access this eResource
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    Copy/Holding information
    Call No.CollectionStatusLocation 
    HF5415.126 G45 2002Circulating BooksChecked InSt. Clair County Community CollegeAdd Copy to MyList

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